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Archive for the ‘Customer Service’ Category

How to Survey Your Customers to Boost Satisfaction

buyer personas
A 2% increase in customer retention has the same effect as decreasing costs by 10%, say Emmet Murphy and Mark Murphy in Leading on the Edge of Chaos. And we’ve all heard it said that most unhappy customers don’t complain; they just don’t bother to come back. Do you survey your customers to gauge customer…